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Keywords: Satisfaction
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Journal Articles
Journal Articles
Journal of Indian Business Research (2018) 10 (3): 237–255.
Published: 31 January 2018
... that customer orientation behavior and adaptive selling behavior of sales representatives improve relationship quality, culminating in higher customer satisfaction, enhanced loyalty and escalated commitment, whereas selling orientation diminishes the relationship quality. The attributes of sales person...
Journal Articles
Journal of Indian Business Research (2013) 5 (1): 33–51.
Published: 15 March 2013
... in the service industry. The purpose of this study is to test an integrative model to examine the relations among customer satisfaction, trust, commitment, corporate image, attitudinal loyalty and behavioural loyalty. It also aims to examine the mediating roles of commitment and corporate image on causal...

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