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Keywords: Segmentation
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Journal Articles
Consumer shopping orientation: identification and characterization of outshoppers
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2016) 8 (1): 43–64.
Published: 21 March 2016
... to retailers offering services who seek valued information to devise a retail strategy by segmenting markets on the basis of consumer shopping orientations. Therefore, the purpose of this paper is to develop and validate the consumer profile of out shoppers based on the shopping orientations. Design...
