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Keywords: Service quality
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (2): 151–169.
Published: 09 February 2018
..., the authors found that perceived service quality and network quality leads to customer satisfaction which also leads to loyalty intentions. However, neither past purchase behavior nor loyalty has significant predictive power to predict future usage. But the interaction effect of loyalty and past purchase...
Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (2): 208–231.
Published: 05 February 2018
...Prasanta Kr. Chopdar; V.J. Sivakumar Purpose The purpose of this research is to investigate the influence of psychological contract violation (PCV) on service quality and perceived value, and consequently on users positive word of mouth intention towards mobile shopping applications. The role...
