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Keywords: Shopper marketing
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (4): 337–344.
Published: 07 March 2018
... a four-pillar strategy of shopper marketing for traditional trade. Design/methodology/approach The paper is based on and draws from experience and expertise built in the course of many years of specialized, on-field research in the area of shopper insights in India. It is supplemented with secondary...
