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Journal Articles
Journal of Indian Business Research (2017) 9 (3): 248–264.
Published: 21 August 2017
... and usage behavior of smart phone users toward the mobile shopping apps. Design/methodology/approach The constructs were tested and validated by means of a structured questionnaire which was administered on a sample of 350 mobile app shoppers in Delhi. AMOS 20 was used to analyze the collected data...

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