... based on the research question of this review. The main keywords used are: “Digital Marketing”; “Small and Medium Enterprises”; and “Performance indicator.” The second stage is a manual search. The backward; forward search method (Levy and Ellis, 2006; Webster and Watson, 2002) was used to trace...

... advantage. However, to gain superior business performance, firms strive to embrace strategic action plans that are in line with strategic orientations. Corporate social responsibility Market orientation Entrepreneurial orientation Financial performance Small and medium enterprises Analytic...

..., Small and Medium Enterprises, had 13 million SMEs in 2008, equivalent to 80 per cent of all the country’s businesses (Ghatak, 2010). In addition, they are instrumental in nurturing entrepreneurial capability (Das et al., 2017). The contribution made by SMEs does vary widely between countries...