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Keywords: Small tourism companies
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Journal Articles
Innovative strategies to tackle post-Covid-19 tourism: case of small tourism companies
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2023) 15 (1): 92–109.
Published: 11 October 2022
... is to identify the innovative coping strategies adopted by small tourism companies (STCs) to revive business and cope with the pandemic. Design/methodology/approach This study used qualitative exploration and asked open-ended questions to senior executives of STCs in India. Written responses were obtained...
