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Keywords: Social marketing
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (3): 256–273.
Published: 16 March 2018
... a change-driven usage of the AR environments for social marketing. Design/methodology/approach Paradigmatic structural analysis is used to extract the underlying schematic forms. A multimodal analytic approach is used to propose the conceptual framework. Findings AR is defined vis-à-vis...
