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Keywords: Social-influence
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2015) 7 (1): 67–102.
Published: 16 March 2015
... and social influence. Design/methodology/approach – A research model grounded on the technology acceptance model (TAM) reflecting the effects of trust, perceived risk, perceived enjoyment, perceived website design and social influence on TAM constructs is proposed. The structural equation modelling...
