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Keywords: Spirituality
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Journal Articles
Journal of Indian Business Research (2012) 4 (3): 140–157.
Published: 17 August 2012
... of salespersons: work as selfless action, work as duty towards others, detachment from work‐related rewards, and equanimity under environmental influences. Salesperson's Karma orientation is useful for developing relationship with customers, enhances selling effectiveness, ethical behaviors, and spiritual well...

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