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Keywords: Sport-based team brand equity
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (2): 169–188.
Published: 19 June 2017
... Publishing Limited Licensed re-use rights only Indian Premier League Fan loyalty Formative scale development Index development Sport-based team brand equity Marketing of sports and marketing through sports is an emerging phenomenon, with revenues from this industry expected to grow...
