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Keywords: Structural equation modeling
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2021) 13 (4): 564–585.
Published: 04 October 2021
.../methodology/approach Pre-tested structured questionnaires were administered during a matched-pair field survey to collect primary responses from 300 business and IT personnel working in various public and privately owned banking groups functioning in India. The structural equation modeling approach has been...
Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2014) 6 (2): 155–169.
Published: 10 June 2014
... survey. Data were collected from 344 individuals who are either current/prospective internet banking users. Structural equation modeling was used to identify the important factors affecting internet banking technology adoption. Findings – The factors of perceived usefulness, perceived ease of use...
Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (4): 235–250.
Published: 04 November 2013
... products and services is also investigated. Design/methodology/approach – Data were collected by means of a pen-and-paper survey from 800 Indian consumers using a geographical cluster sampling method. A structural equation modeling approach was employed to analyze the data. Findings...
