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Keywords: TAM
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2014) 6 (2): 155–169.
Published: 10 June 2014
...Sujeet Kumar Sharma; Srikrishna Madhumohan Govindaluri Purpose – The purpose of this paper is to understand the factors influencing adoption of internet banking in urban India. Design/methodology/approach – A model has been proposed based on the technology acceptance model (TAM...
