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Keywords: Tangible functionalities
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Journal Articles
Modelling channel partners’ opinions to achieve value-based relationship : An empirical study using RIDIT algorithm
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2019) 11 (3): 220–243.
Published: 12 February 2019
... partners and the company strengthens marketing efficiencies of the distribution function, which is supported by policies of the companies relating to joint business actions and value sharing. Both the tangible functional value and emotional functionalities play a vital role in the continuous success...
