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Keywords: Technology acceptance
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (1): 52–72.
Published: 15 March 2013
... huge potential. The purpose of this paper is to investigate the factors influencing the adoption intention of mobile commerce. Design/methodology/approach For the study, a research model was developed based on constructs from the technology acceptance model and innovation resistance theory...
