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Journal Articles
Journal of Indian Business Research (2020) 12 (1): 43–61.
Published: 07 February 2020
... 09 2019 13 12 2019 07 01 2020 07 01 2020 08 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Associations National brands Private labels Market basket analysis Top line Bottom line Value chain stores Shelf...

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