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Keywords: Tourism service
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Journal Articles
Quality of tourism destination – a scale development
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (1): 70–100.
Published: 29 January 2018
... on the physical attributes of a destination such as scenic beauty, as the only measurement of its quality. Recent studies have established that although tourists purchase individual tourism services, the overall experience about the destination is what is effectually being purchased (Otto and Ritchie, 1996...
