Keywords: Trust
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Journal Articles
Journal of Indian Business Research (2022) 14 (2): 88–107.
Published: 02 March 2022
..., no theoretical foundation for blockchain in customer co-creation exists. To fill this gap, the authors present an initial theoretical framework, using blockchain-centric logic in customer co-creation. The proposed theoretical framework highlights how key prerequisites in customer co-creation, including trust...
Journal Articles
Journal Articles
Journal Articles
Journal of Indian Business Research (2018) 10 (3): 237–255.
Published: 31 January 2018
... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Satisfaction Trust Financial services Relationship marketing Relationship quality Relational selling behaviour Revenue growth in the financial services milieu ultimately hinges...
Journal Articles
Journal of Indian Business Research (2017) 9 (1): 59–78.
Published: 20 March 2017
...Hari Govind Mishra; Piyush Kumar Sinha; Surabhi Koul Purpose The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost and trust...
Journal Articles
Journal of Indian Business Research (2015) 7 (1): 67–102.
Published: 16 March 2015
...Irfan Bashir; Chendragiri Madhavaiah Purpose – The purpose of this paper is to provide an insight into the determinants of the customers’ attitude and behavioural intention to use Internet banking services, paying special attention to the role of perceived risk, trust, enjoyment, website design...
Journal Articles
Journal of Indian Business Research (2013) 5 (1): 33–51.
Published: 15 March 2013
... in the service industry. The purpose of this study is to test an integrative model to examine the relations among customer satisfaction, trust, commitment, corporate image, attitudinal loyalty and behavioural loyalty. It also aims to examine the mediating roles of commitment and corporate image on causal...
Journal Articles

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