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Keywords: Use behaviour
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Journal Articles
Using UTAUT 2 model to predict mobile app based shopping: evidences from India
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (3): 248–264.
Published: 21 August 2017
... response to promotional offers. Hence, the researchers also examine the direct effect of deal proneness on use behavior toward mobile shopping apps. This existing and empirically validated theoretical model will be used to draw relevant and coherent findings in the context of app-based shopping. ©...
