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Keywords: Use behaviour
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (3): 248–264.
Published: 21 August 2017
.... In a study to investigate the role played by motivation in technology adoption, Maldonado et al. (2009) found facilitating condition to be non-significant in predicting use behaviour. It will be, therefore, interesting to explore the impact of performance expectancy, effort expectancy and social...
