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Keywords: User-generated content
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 23–42.
Published: 20 March 2020
... of it being intangible, inseparable and perishable in nature, it is quite challenging to ensure the quality of tourist destinations before visiting them (Srabanti et al., 2018). While making destination-related decision, tourists mainly count on user-generated content. Litvin et al. (2008...
