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Keywords: User-generated content
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 23–42.
Published: 20 March 2020
... intention Destination visit User-generated content YouTube channels Online videos are proving to be a smart and most dominating channel regarding information and education, but it has revealed an impeculiar growth in the field of tourism. With the growth of digital media, tourists gradually seek...
