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Keywords: Value proposition
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2019) 11 (4): 348–369.
Published: 06 November 2018
... of innovation: value proposition, operational value, human capital and financial value. Research limitations/implications Although this review highlights the different avenues to business model innovation, the mechanisms by which firms can change their business models and the external factors associated...
