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Keywords: Visually impaired consumers
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Journal Articles
Exploring the shopping experiences of visually impaired consumers: a scoping literature review
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2025) 17 (1): 26–44.
Published: 20 February 2025
...Greeshma Benny Thadikaran; Sandeep Kumar Singh Purpose This study aims to synthesize the literature on shopping experiences of visually impaired consumers (VIC). The review probes the extent of the research done, highlights the shopping experiences of VIC documented in the existing literature...
