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Keywords: Voter satisfaction
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2019) 11 (3): 263–280.
Published: 29 October 2018
... the mediating role of party brand personality on relationship between political advertisements, voter satisfaction and party loyalty. Such a study of an emerging economy contributes significantly to the marketing theory and practice owing to the diversity and fragmentation across India with respect to religion...
