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Keywords: Young adults
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (1): 17–32.
Published: 15 March 2013
... Prior online purchase experience India Internet shopping Buying behaviour Young adults Retailing According to Internet World Stats [1] , India has the third largest number of internet users in the world after China and the USA despite having a low internet penetration rate of just 8.5...
