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Keywords: eWOT
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 5–22.
Published: 05 February 2020
... that could encourage customers of an IoT product to share their IoT product’s data with a third-party aggregator system to facilitate computer-generated product reviews which are defined as electronic Word of Thing (eWOT) in this paper. Design/methodology/approach An experiment was conducted...
