The impact of electronic word-of-mouth management in hotel ecosystem: insights about managers' decision-making process

María del Carmen Berné Manero is a PhD in Business and Economics, Full Professor of Marketing at the Department of Marketing Management and Market Research, University of Zaragoza (Spain). She was the head of IMPROVE Research Group, and currently, she is a member of CREVALOR Research Group. She is a Senior Researcher with papers published in indexed international journals such as Tourism Management, Journal of Business Economics and Management, Business Research Quarterly, Food Quality and Preference, Industrial Marketing Management and International Journal of Retail and Distribution Management. Her main research topics are retailing, marketing productivity, tourism marketing and consumer behaviour.

Andrea Moretta Tartaglione is a PhD in Business Management, Associate Professor of International and Business Management and Rector's Delegate for job placement, marketing and brand valorisation at the Department of Economics and Law, University of Cassino and Southern Lazio (Italy). He is author of several publications in the research areas of management, international marketing, business networks and service management, published in ranked international journals like the International Journal of Retail and Distribution Management, The TQM Journal and Sustainability. He won the Emerald Literati Awards 2019 for Highly Commended Paper and the Administrative Sciences 2021 Best Paper Award. He is a member of the scientific board of several journals.

Giuseppe Russo – PhD, is an Associate Professor of Business Management at the University of Cassino and Southern Lazio where he teaches public management, strategic management and innovation management. He was a Visiting Professor at the Masaryk University of Brno (Czech Republic), Autonomous University of Madrid (Spain) and Polytechnic Institute of Setubal (Portugal). He is a Scientific Director and member of several research projects funded by the Italian Ministry of Economic Development and author of four books and of more than 100 papers and book chapters in the research areas of business management, knowledge economy, intellectual capital, planning and control. He won the Administrative Sciences 2021 Best Paper Award.

Ylenia Cavacece, PhD in Management and Information Technology, is an Adjunct Professor of Introduction to Management at the Department of Economics and Law, University of Cassino and Southern Lazio, and Research Fellow at the University of Naples Federico II. She was a Visiting Professor at the “Lviv Polytechnic National University” (Ukraine) and at the Alexander Technological Educational Institute of Thessaloniki (Greece). She was a Visiting Researcher at the Polytechnic Institute of Setubal (Portugal), at the Autonomous University of Madrid (Spain) and at the University of Zaragoza (Spain). She won the Emerald Literati Awards 2019 for Highly Commended Paper and the Administrative Sciences 2021 Best Paper Award. Her main research topics cover service marketing, value co-creation and healthcare management.