This study develops and empirically validates an integrative framework examining the complex interrelationships among vicarious learning, learning orientation, digitalization, intellectual capital (IC), big data analytics capability (BDAC), digital business and marketing capabilities (DBMC) and international performance in multinational enterprises (MNEs). By integrating organizational learning theory, resource-based view and dynamic capabilities view, we clarify the mechanisms through which digitalization contributes to enhanced international performance.
Data were collected via a cross-sectional survey of 137 Taiwanese listed firms. The conceptual model was tested using partial least squares structural equation modeling.
Results reveal that vicarious learning and learning orientation serve as significant antecedents of digitalization, which in turn enhances both IC and BDAC. IC significantly influences BDAC and both constructs positively impact DBMC. Notably, DBMC emerge as a critical mediator, translating IC and BDAC into superior international performance.
This study advances current understanding by: (1) identifying the learning-related antecedents of digitalization; (2) uncovering the dual pathways through which digitalization enhances IC and BDAC; (3) empirically validating the sequential mediating mechanisms linking IC to international performance via BDAC and DBMC. These insights offer theoretical advancement and actionable guidance for MNEs seeking to leverage digitalization for competitive advantage in global markets.
