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Purpose

The purpose of this response is to refute Voelpel et al.'s five proposed explanations about why the Balanced Scorecard fails to support innovation and employee empowerment.

Design/methodology/approach

Provides quotes from published articles and books by Kaplan‐Norton that directly contradict the positions taken by Voelpel et al.

Findings

Voelpel et al. failed to read or systematically ignored the relevant literature before writing their article.

Originality/value

This response confirms that enterprise leaders can continue to adapt and use the Balanced Scorecard to facilitate the implementation of their new, innovative strategies.

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