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Keywords: Bank
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2021) 22 (7): 92–120.
Published: 15 February 2021
...Boban Melović; Milica Vukčević; Marina Dabić Purpose The aim of this paper is to show how a bank's brand value is quantitatively assessed using the Interbrand methodology, taking into account the specifics of the banking market. Therefore, the objective of this paper is to review the ways in which...
