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Keywords: Brand attributes
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2023) 24 (7): 31–54.
Published: 06 October 2023
... to investigate the contribution of the employer brand to the financial results of companies in southern Europe. Design/methodology/approach The sample consists of 266 companies operating in southern European countries during the year 2020. Secondary data on employer brand attributes, assessed from...
