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Keywords: Brand equity
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2022) 23 (3): 479–515.
Published: 01 December 2020
... 2020 Intellectual capital Relational capital Customer capital Brand value Brand equity Brand valuation Intangible assets Relative valuation Multiples Financial performance Given the importance of company valuation, the development of valid methodological approaches and valuation...
