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Keywords: Brand valuation
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2022) 23 (3): 479–515.
Published: 01 December 2020
... on multiples based on firm-specific accounting data and market information. Design/methodology/approach The authors propose two econometric models, for both listed and non-listed companies, which consider brand valuations made by primary consulting entities (Interbrand, Brand Finance, BrandZ, European...
