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Keywords: Brand value
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2022) 23 (3): 479–515.
Published: 01 December 2020
... development, we consider brand value as a proxy for relational capital. The main research goal is to extend the previous literature on intellectual capital, financial performance and brand management by elaborating and testing an original approach for valuating corporate brands using regression analysis...
