...Maria Assunta Baldini; Giovanni Liberatore; Tommaso Ridi Purpose This paper aims to investigate the potential relationship between the stock market announcement of a brand's buy and sell agreement, and the stock price trend. Design/methodology/approach The research question was approached...

... 2005 annual reports were analysed. Findings The voluntary annual report disclosures confirmed brands as highly valuable capital assets, central to competitiveness and differentiation in this industry. Fashion firm disclosures also reflected organisational change processes and philosophies...