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Keywords: Business reputation
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Journal Articles
Journal Articles
Journal of Intellectual Capital (2017) 18 (1): 170–188.
Published: 09 January 2017
... to measure their IC and to manage it appropriately. Social media Internet Engagement Small to medium sized enterprises Goodwill Business reputation The purpose of this paper is to develop a rating and scoring tool for measuring small and medium enterprises’ (SMEs) reputation, engagement...

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