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Keywords: Consumers
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2007) 8 (1): 139–158.
Published: 23 January 2007
.... “That says it all” (Ruwitch, 2003). Intellectual property Intellectual property law Counterfeiting Consumers Law enforcement The Chinese have grown accustomed to the coercive and threatening language of the West. While the USA, EU, and Japan may threaten trade tariffs on imported Chinese goods...
Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2004) 5 (3): 464–477.
Published: 01 September 2004
...Kent Byus; William L. Lomerson While the marketing concept provides the strategic motivation that continues to turn American business towards the marketplace, little attempt has been made to create a metric that is specifically intended to reflect the role and importance of the consumer on improved...
