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Keywords: Consumers
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2007) 8 (1): 139–158.
Published: 23 January 2007
.... Finally the “Conclusion” section contains recommendations intended to draw on the findings from the analysis and future study topics. © Emerald Group Publishing Limited 2007 Intellectual property Intellectual property law Counterfeiting Consumers Law enforcement Intellectual...
Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2004) 5 (3): 464–477.
Published: 01 September 2004
...Kent Byus; William L. Lomerson While the marketing concept provides the strategic motivation that continues to turn American business towards the marketplace, little attempt has been made to create a metric that is specifically intended to reflect the role and importance of the consumer on improved...
