... the function of intellectual property in a firm’s business strategy and present specific recommendations for protecting, valuing and generating IP from a strategic point of view. © MCB UP Limited 2002 Intellectual capital Intellectual property Business strategy Core competences Everyone...

... process, allowing long‐term vision to be aligned with short‐term execution. This allows cost cuts and speedy production. © MCB UP Limited 2001 Intellectual property Intangible assets Accounting Methodology Core competences The pop singer David Bowie has maintained his position...