Keywords: Customers
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Journal Articles
Journal Articles
Journal of Intellectual Capital (2005) 6 (2): 267–284.
Published: 01 June 2005
... philosophy, the company treats customers as the bosses and employees as the precious assets to the company. The company also treats quality as one of its important competitive advantages, hence implementing ISO 9002 in 1999. Findings The main findings of this study are: BSC can lead the creation...
Journal Articles
Journal Articles
Journal of Intellectual Capital (2001) 2 (2): 109–126.
Published: 01 June 2001
...Michael Gibbert; Marius Leibold; Sven Voelpel The paper proposes an approach through which incumbent enterprises can rejuvenate the value of their IC through “real time” co‐option of customer competence. In contrast to extant research evidence, the integration of customer competence is viewed...

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