... creative settings. This study addresses this gap by examining how AI-related personal resources (learning orientation and digital skills) and contextual resources (organizational and technological support) influence CSE and innovation performance in the advertising industry. Design/methodology/approach...

... survey includes 554 managers from Serbian companies within seven different industries. Findings – The biggest gaps in observed Serbian industries are related to crucial HC value drivers for innovation process, such as innovativeness, education and knowledge sharing and social skills. Research...