...Carmela Peñalba-Aguirrezabalaga; Josune Sáenz; Paavo Ritala Purpose The aims of this paper are to identify and classify the knowledge resources that shape intellectual capital (IC) within the marketing function, to develop and validate a related scale and to demonstrate the scale's applicability...

...Kent Byus; William L. Lomerson While the marketing concept provides the strategic motivation that continues to turn American business towards the marketplace, little attempt has been made to create a metric that is specifically intended to reflect the role and importance of the consumer on improved...

...Somnath Das; Pradyot K. Sen; Sanjit Sengupta Considers two forms of strategic alliances, technological and marketing, and examines how these alliances foster formation and maintenance of intellectual capital. Empirical evidence suggests that on average, strategic alliances do create value...

... and complementarities between a firm’s vision and mission, we explore the possibility and consequences of an intangible resource curse for firms pursuing strategies of incessant pragmatic growth in the expanding Web‐based domain. Ultimately, we posit a combined influence of market‐based governance and strategy...