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Keywords: Metrosexual retailing
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2026) 27 (4): 827–850.
Published: 11 December 2025
... approach has both a limitation and a research opportunity. The scope of this study is limited to specific regions or markets, such as Western countries like Europe. Further studies should consider the scope by including emerging markets and non-Western countries to better understand metrosexual retailing...
