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Keywords: Relationship marketing
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2005) 6 (2): 253–266.
Published: 01 June 2005
... Taiwanese multilevel companies. They explored the mediating roles of the drivers of customer equity in the “relationship marketing activities‐customer capita” effect. A total of 306 valid responses were analyzed using structural equation modeling analysis. Findings Four types of relationship marketing...
