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Keywords: Social marketing
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Journal Articles
Journal:
Journal of Intellectual Capital
Journal of Intellectual Capital (2005) 6 (2): 177–190.
Published: 01 June 2005
... groups. © Emerald Group Publishing Limited 2005 Intellectual capital Social marketing Senior management Team working Taiwan This study examines the contributions of top management teams’ (TMT's) social capital to the creation of business value. An array of studies have shown...
