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Purpose

– The purpose of this paper is to positively confirm a new and different approach used to engage with entrenched rough sleepers, using the more personalised approach already adopted in social care.

Design/methodology/approach

– This is a first hand experience of the impact of the approach.

Findings

– That a personalised approach can achieve positive results with a hard to reach client group.

Originality/value

– This is the first published paper on this particular project.

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