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Purpose

– This paper aims to reflect on the area of publication ethics as related to scholarship responding to Curno’s invited paper, “Challenges to ethical publishing in the digital era”.

Design/methodology/approach

– This viewpoint draws up the rich experience of the author over an extended academic career. The constructed view blends empiricism and literary sources to develop justified position.

Findings

– There is resonance with Curno’s view. However, a counter position regarding the effect of the Internet on plagiarism is offered. Opinion is given which extends across disciplines rather than remaining in the confines of science and technology.

Originality/value

– The response to Curno’s paper provides some alternative views and suggests directions in which the landscape of concern might be extended.

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