... through social media channels such as Facebook and Twitter. It is known that customers tend to make decisions based on emotions rather than logic, and according to Greene (2016) the following are ways in which PWN Ltd. can develop relationships with customers: Social media Business strategy Data...

... in the strategic management research. We start with business strategy in general to eventually zoom in on the strategic information systems. Then we introduce the core concepts of the value space reconfiguration approach which are helpful for interpreting the dynamics of these systems. The second part begins...