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Keywords: Content analysis
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Journal Articles
Journal of Information, Communication and Ethics in Society (2025) 23 (3): 392–414.
Published: 09 May 2025
... physicians in China use Douyin for health communication and audience engagement. Design/methodology/approach A quantitative content analysis was conducted on 240 videos from 30 celebrity physicians, collected between 6 November and 6 December 2023. A coding framework comprising 4 main categories and 41...
