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Keywords: Customer value
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Journal Articles
Journal of Information, Communication and Ethics in Society (2021) 19 (4): 463–479.
Published: 16 August 2021
...Antti Talonen; Jukka Mähönen; Lasse Koskinen; Päivikki Kuoppakangas Purpose This paper explores and identifies customer-value-related sacrifices that consumers attach to interactive health/life insurance. This paper aims to increase understanding of why individual consumers are not willing...
