... to the emergence of what are known as dark patterns, which are nothing more than design strategies that leverage psychological principles to steer users toward actions that primarily benefit service providers, commonly without genuine user consent (Ahuja and Kumar, 2022). What initially appeared in isolated...

...Janis Witte Purpose Recently, manipulative techniques, such as dark patterns, are widely applied. However, there is a need for clarification regarding these techniques and related phenomena. In particular, there is still no clarity about the terminology and conceptual basis of consumer...

...Vibhav Singh; Niraj Kumar Vishvakarma; Vinod Kumar Purpose E-commerce companies use dark patterns to manipulate customer decisions to survive in the crowded online market and make profit. Although some online customers are aware of the dark patterns, they cannot overcome such manipulations...