Keywords: Deepfakes
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Journal Articles
Journal of Information, Communication and Ethics in Society (2026) 24 (1): 59–76.
Published: 12 August 2025
...Amitabh Verma Purpose This study aims to investigate the ethical implications of deepfake technologies and their influence on public trust in digital content. This research empirically examines perceptions among social media users in India – a context marked by high internet penetration but uneven...

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